Six eminent personalities from the Worlds of architecture, television, music and cuisine gathered at Art Science Museum, Singapore, to discuss creativity and the role it plays in today’s increasingly homogenized world. Organised by the British Council and Art Science Museum, and curated by Pomeroy Academy, these leaders of their craft provided unique and exciting insights into the creative process. Hosted by eco-architect, Prof Jason Pomeroy, the event took place on the 11th March 2015 and formed part of GREAT British Week 2015.